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Gambling is fundamentally the wagering of some thing of value or cash in an uncertain event with an equally uncertain consequence, together with the main purpose of winning either cash or merchandise. Gambling therefore needs three elements for it to exist: danger, consideration, and a reward. The first one describes the doubt of the outcome and also the importance one gives for this; the second describes the comparative likelihood of the occurrence of the event and the significance of the one's activities; while the next element, the prize, also refers to the financial compensation one receives after winning. In gaming, what matters most is that one wins, while what things least is whether one wins or loses. In gambling, there is no such thing as pure win-loss ratio but instead a proportion of wins to losses.