Organically build an FAQ list to increase conversion A list of frequently asked questions (FAQs) is one of the most proven ways to improve consumer confidence. The same Harvard Business Review study showed the value of making it easy for consumers to gather, understand and evaluate their options. Brands that performed well were 86% more likely to be purchased by consumers who considered them. They were 9% more likely to be repurchased and 115% more likely to be recommended to others.
But making an FAQ is difficult. You need to research customers to identify common questions and pain points, and then you need to answer them. And you must do this for all your products. It can be a project.But
phone number list what if you crowdsource your FAQ? What if you could identify exactly what questions keep coming up from interested consumers about your products?With the right Q&A tool, you can. By giving buyers a platform to ask their questions, you create a powerful repository of consumer information regarding common questions you The more a brand eases the purchase decision journey, the better, and a list of FAQs can quickly steer shoppers toward validation.
Buyers tend to ask questions when information is lacking, which can help you identify content gaps on your site and then fill them with keyword-rich content.As a bonus, allowing customer questions on your site organically boosts your SEO. First, when your product pages are constantly updated with new questions and answers, it means your pages have fresh content, which positively impacts your search rankings. Second, people's search queries often match the keywords of customer questions, so your pages rank higher and people are taken directly to your products. Let Q&A do the heavy lifting for SEO on your product pages.From the bazaar to the market to the mall, shopping has long been a social activity - consumers ask questions, talk to sellers, examine and compare products. While e-commerce has changed that, tools that bring those in-store experiences online have helped fill the experiential void.
