If Story Maps are a new term for you, you can learn a lot from Robert Rose. As he explains, “The Paraguay Phone Number List Story Map helps organize your content items on a timeline. This forces you to think of your content items as “chapters” or “scenes” and can help reveal gaps. Paraguay Phone Number List It may look like a high-level editorial calendar, but it's structured with a focus on telling your full brand story while continuing your content development process. »
Of course, not only do you need a process, but you also need technology – the right technology. The good news is that technologies are available to speed up labor-intensive processes. Yet, according to
Paraguay Phone Number List our research, only 18% of marketers believe their organizations have the right technology to manage their content marketing efforts. Paraguay Phone Number List Another 45% say their organization has the technology but isn't using it to its potential.
architectures are a way to Paraguay Phone Number List get everyone on your team on the same page about the messages you want to convey. As Marcia explains in my favorite article on the subject, a message architecture “tells them what messages their words (and pictures, etc.) should convey and the Paraguay Phone Number List order of importance of those messages.” publish everywhere strategy, but you can benefit from these content blocks even if your process is not so formal.
