Why Thought Leadership Matters for SMBs and Agencies Lisa Rios' message Last updated May 9, 2022 09 May To understand why thought leadership matters, we must first try to agree on exactly what it is. Simply put, a thought leader can be described as a person or organization whose authority in a particular industry is generally well known within that industry. This person or organization can be seen as a source of questions in this industry, even if they are not directly related to the product or service.
To put it even more simply, this means that buyers and customers turn to influencers not only for products or services, but also for inspiration, ideas and answers. We've all come
Phone Number List across influencers at our favorite TED talks, social platforms, and industry conferences. Opinion leaders can be valuable sources for spurring the growth of their own organizations and helping to build community in their fields. Thought leadership does not have to come from the CEO or other executives. The strength of a thought leader lies in their experience, which means that entire brands can rise to the status of thought leaders.
Businesses, agencies and organizations can rise to thought leadership status through educational webinars run by experts in a team or through e-books written by subject matter experts within the organization. The purpose of a thought leader is to be a resource with answers to the questions your target audience considers most important. Benefits of Thought Leadership Too many enterprises are fundamentally replaceable by others of their kind. Opinion leaders, on the other hand, are not easy to replace. It's hard to ignore a company that is always at the forefront of industry trends.
