Influencer marketing has been around for generations, long before the term was coined. One of the earliest examples of influencer marketing took place in 1765, when potter Josiah Wedgwood created a tea set for Queen Charlotte of England and began advertising himself as "Her Majesty's Potter", which consolidated its brand and attracted customers. In 2020, the influencer marketing industry is valued between $5 billion and $10 billion. Influencer marketing is practiced by 93% of marketers, and 69% planned to increase their influencer marketing budgets in 2020, according to AspireIQ.
In our 2020 Shopper Experience Index, we found that only 28% of shoppers globally trust influencers, but of those who do, 77% were satisfied after being influenced to buy a product. This type of
Whatsapp Mobile Number List marketing is set to become even more popular in the years to come.Over the years, brands have typically tapped celebrities to help build brand awareness and consumer trust. While these super influencers still play a key role in marketing, social media has given brands a new way to connect with consumers through closer nano and micro-influencers and other consumers themselves.Micro-influencers generally have less than 50,000 followers and nano-influencers less than 5,000 followers. Both often focus on niche topics, like being a mom, doing fitness, or getting into clean products. While super influencer partnerships still exist, many brands find more success partnering with nano-, micro-influencers and everyday consumers, all of whom are closer to their target buyer demographics than a celebrity.
Authentic peer-to-peer recommendations will always beAs Scott Cook, co-founder of Intuit, said, "A brand is no longer what we tell the consumer it is. It's what consumers tell themselves."Think of your consumers as your marketing team in the field. They are the ones who use your products daily and tell others about them. It is therefore important to create a community of loyal consumers to promote your brand for you. Ask these followers for their feedback and encourage them to share their thoughts with the community.Through Influenster, you can leverage thousands of data points from its millions of community members to hyper-target the right buyers to generate authentic content. For example, send personalized sample boxes filled with products or offer cashback after an online or in-store purchase to increase product reviews and social content.While influencer marketing trends may change, peer recommendations are here to stay.Get the right people talking about youConsumers want to see how your brand matches their lifestyle, meets their needs, and makes their life easier or.
