something right.Take a look at outdoor brand Cotopaxi, for example. It donates 1% of its annual revenue to the fight against global poverty and has earned millions of dollars in its first two years of operation. They share user-generated content from those engaged in their own kind of good, like the Filipino healthcare worker who recently won Cotopaxi's UGC giveaway.1.jpegResearch shows Gen Z shoppers are 1.5 times more likely to refer a brand on social media after learning about its values, 68% of Gen Zers expect brands to contribute to society and 87% of consumers will buy from a brand with a social or social purpose. environmental benefit.
Additionally, 49% of consumers say they share articles and brands on social media because it allows them to let others know about the products they care about and potentially change their minds or
phone number list spur action.The takeaway: Think about what your brand cares about and create content around it.Turn customers into advocates with user-generated content marketingAt the heart of the success of user-generated content marketing is the fact that it uses elements of marketing psychology and allows brands to connect with customers instead of just selling to them.Look at Tito's. It's now "vodka for dogs" as the brand has managed to connect with its customers by tapping into their love for their canine companions and sharing their dog-centric content.It humanizes the brand, which is important, according to 48% of marketers.
And studies show that photos, videos, reviews, and other user-generated content are perceived as more trustworthy and trustworthy by consumers, which is why they drive sales.So instead of focusing your efforts on creating branded content, look at what your customers post and empower them to market your brand for you.While we know that user-generated content (UGC) marketing increases customer loyalty, engagement, and sales, what's less understood is the "why" behind it. Why is UGC so effective? And what motivates consumers to create and share it? Understanding the psychology behind UGC will not only help your brand use this type of content more successfully, just like Tito's. It will also provide key insights into your audience and help you inspire customers to create UGC and share it more often.
