Also at NRF this week, Intel announced its responsive retail platform. Simply put, this platform connects all store devices and data to give associates insight, like foot traffic heatmaps and inventory issues. By integrating various technologies into their stores,-The future of advertisingDecreasing attention spans, new chat and voice interfaces, artificial intelligence, and ad blocking have been key factors shaping the conversation about the future of advertising. It can be difficult to predict the future of an industry, especially one that is so tied to rapidly changing technology. The founder and chairs of PSFK, a leading retail think tank, have organized industry trends into four dimensions: content, context, community and collaboration.
Content: They foresee a continued shift towards more brand-focused/brand-driven content that is woven into the consumer experience.The retailer does it well: Wayfair recently launched its lifestyle and home improvement
Whatsapp Mobile Number List series on Lifetime, in which every product from the show can be purchased on the Wayfair site.Context: This is about providing experiences that are relevant to the consumer's situation and location.The brand does it well: Nike does it in a unique way with its strategy on The Weather Channel app; if the consumer is in a humid environment, they are targeted by an advertisement featuring wet weather clothing.Community: Fan-
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